What makes up a Press release?

Have you ever read a news article? If you regularly read them in your pastime, you will probably recognize the layout of a press release.

Layout of a Press Release

• Headline: This is meant to grab the readers attention! It should be brief, clever, and concise. But be careful not to exaggerate.

• Summary: Here you will summarize your press release in a short paragraph. If your headline didn't grab the readers attention, this should be your second opportunity! 

• Main Body: This is where you want to make your selling point, including all the information you want to communicate to the public. Even though it is the main body, it doesn't mean you can ramble on. Make your point in a reasonably efficient way, or the editor will throw it out. This part should be around 200-400 words. If it's to long, the reader will find something else to do.

• Contact Information: People who would like additional information would like to contact you. Provide your contact information here. If your press release is intended for a website, then make sure to include links back to your company website! 

Reference:

Press Release Principles . (2007). London, England.