What do Press Releases look like?

Press releases look like news articles, because thats what they intend to be. A press release is developed and written by an organization. They are usually about something new and noteworthy about that organization, like new products, managers and facilities, community involvement, donations and awards (Guffey, Rhodes, & Rogin, 2011, p. 301). They can also be about anything a company wishes to announce and make known to the public.

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In the above example, Sony announces one of its new and upcoming products. In targeting its market, Sony sent this press release to the editors of a tech-website, who decided to publish it. The article includes product features and services, photos of the product, commentary from the CEO of Sony, the price of the product and how you can order it. More examples of press releases can be found on the right side bar above named Business Press Releases.


Reference:

Guffey, M. E., Rhodes, K., & Rogin, P. (2011). Business Communication, Process and Product, Sixth Canadian Edition. Toronto: Nelson Education Ltd.