Developing Persuasive Press Releases

Try to answer these ten questions. The answers can be found by reading this blog! The name of the journalist that came up with the idea...

The aim of the business communicator is to sway peoples opinions, change peoples atitudes, and get them to act on your proposal. To reach th...

I think that question can be answered by the people who first came up with the idea. A Little History The origins of the press rele...

Have you ever read a news article? If you regularly read them in your pastime, you will probably recognize the layout of a press release. ...

Press releases, press kits, editorials, stage events, press conferences and interviews are all public relation tools. The intent of theses t...

Here is an example of a press release from Google. It's purpose was to announce a new search device that Google offers. Can you matc...

Press releases need to be attractive to a news organization. These organizations will not publish your article if it does not appeal to thei...

I found a really interesting video that talks about the power of inquiry.  Watch this video below! Have you...

First, what is persuasion?  Many people often relate techniques of persuasion to deception and trickery. But that's not the case!...

Press releases look like news articles, because thats what they intend to be. A press release is developed and written by an organization. T...

Press releases are a type of public relation. It is a method of communication a company chooses to take in order to announce important in...