Test Your Knowledge! True & False Exercise!

Try to answer these ten questions. The answers can be found by reading this blog!

1. The name of the journalist that came up with the idea of press releases is Ivy Lee 
2. The main body of a press release should be around 200-400 words 
3. A strength of publicity is that it's message is controllable 
4. Telling people what they will lose if they don't act on your offer can motivate them more then the benefits 
5. Straight advocacy is more persuasive than inquiry 
6. A press release is written like an email message 
7. A press release is aimed at getting the attention of the media in order to maximize the effect of the message an organization is trying to convey 
8. Press releases announce new things like company products, managers and facilities, community involvement, donations and awards
9. A press release should only serve the needs of the organization writing it 
10. When writing press releases, answers to the five Ws and one H should be included 

Answers: 1) T, 2) T, 3) F, 4) T, 5) F, 6) F, 7) T, 8) T, 9) F, 10) T

If you got perfect, congratulations!! If you didn't, try going over this blog again to improve your understanding