Tuesday, 26 June 2012

Test Your Knowledge! Layout Exercise!

Here is an example of a press release from Google. It's purpose was to announce a new search device that Google offers.

Can you match the letters in the photo with the correct description below. Test your knowledge!

*Click on the image for a larger size*

(Guffey, Rhodes, & Rogin, 2011, p. 302)


1) ___ Makes optional photo available
2) ___ Uses pound symbols to signal end of release
3) ___ Provides optional headlines
4) ___ Emphasizes central selling points
5) ___ Places key information upfront
6) ___ Supplies means of obtaining additional information
7) ___ Relates to target audience with story and conversational language
8) ___ Shows key benefits in visually appealing, high-skim format
9) ___Opens with attention-getting lead packed with information

Answers: 1) G, 2) E, 3) A, 4) D/H, 5) B/F, 6) I, 7) C, 8) D/H, 9) B/F


Reference:


Guffey, M. E., Rhodes, K., & Rogin, P. (2011). Business Communication, Process and Product, Sixth Canadian Edition. Toronto: Nelson Education Ltd.

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